Creative Director & Brand Strategist
Creative Director, Brand Strategist & Marketing Lead – Archy's Garage
www.archysgarage.com / www.mattarchbold.com
For Archy’s Garage, I spearheaded the creative direction, branding, marketing, and digital strategy for legendary pro surfer Matt Archbold’s automotive lifestyle brand. My role encompassed:
Brand Identity & Strategy – Developed a bold, cohesive brand identity that embodies Archy's "Built for Speed" mantra, fusing surf culture with high-performance automotive craftsmanship.
Website Design & Content – Designed a dynamic, high-performance website with compelling copy, stunning visuals, and an intuitive user experience.
Marketing & Analytics – Developed and executed targeted digital marketing campaigns, leveraging SEO, Google Ads, and social media strategies to drive engagement and conversions.
Social Media Management – Created and managed content that resonates with the automotive and surf communities, growing brand awareness and customer loyalty.
Photography & Visual Storytelling – Captured and curated high-impact imagery of classic cars, custom builds, and apparel to elevate brand perception.
E-Commerce Development – Built an intuitive online store showcasing Archy's signature apparel and merchandise, optimizing for user experience and sales.
Performance Analytics – Tracked, analyzed, and optimized website traffic, ad performance, and social engagement to maximize ROI and brand growth.
By blending creativity, data-driven strategy, and authentic storytelling, I helped shape Archy’s Garage into a brand that embodies speed, style, and craftsmanship.
ARCHY’S SHOOOWAH! HOT SAUCE
Creative Director, Brand Strategist & Marketing Lead – Archy's Shooowah! Hot Sauce
For Archy's Shooowah! Hot Sauce, I helped bring Matt Archbold’s bold vision to life, crafting a brand that blends surf culture with fiery flavor. Working alongside legendary artist Roy Gonzales, who designed the label, I ensured that every aspect of the brand reflected Archy’s high-energy, “Built for Speed” lifestyle. My role included:
Brand Identity & Strategy – Developed a strong brand voice and aesthetic that captures the essence of Archy's fearless style.
Website Design & E-Commerce Development – Built a visually dynamic, high-performance website with a seamless shopping experience, making it easy for fans to grab a bottle of Shooowah! Hot Sauce.
Marketing & Digital Strategy – Executed targeted marketing campaigns, including SEO, Google Ads, and social media advertising, to boost awareness and drive sales.
Social Media & Content Creation – Managed content strategy, producing engaging posts, photography, and video content that highlight the sauce’s bold flavor and Archy's iconic legacy.
Photography & Visual Storytelling – Captured stunning product and lifestyle shots that fuse surf culture, automotive edge, and culinary excitement.
Analytics & Performance Tracking – Monitored website traffic, ad performance, and social engagement to optimize campaign effectiveness and sales.
With Roy Gonzales' legendary artwork as the face of the brand and strategic marketing and storytelling, I helped turn Archy's Shooowah! Hot Sauce into more than just a hot sauce—it’s a statement of speed, style, and spice
Creative Director, Brand Strategist & Marketing Lead – Archy's Garage x Birdwell Collaboration
For the exclusive Archy's Garage x Birdwell boardshort and jacket collaboration, I played a key role in bringing this high-profile launch to life. This partnership blended Birdwell’s legendary craftsmanship with Matt Archbold’s rebellious surf-meets-speed aesthetic, creating a collection that embodies style, performance, and heritage.
www.archysgarage.com / www.birdwell.com
My Contributions:
Brand Strategy & Storytelling – Developed a compelling brand narrative that connected Archy’s surf legacy with Birdwell’s timeless craftsmanship.
Marketing & Launch Strategy – Designed and executed a multi-channel marketing campaign, including social media, email marketing, and digital ads, to build hype and drive sales.
Website & E-Commerce Integration – Created high-converting product pages with immersive visuals, engaging copy, and a seamless shopping experience.
Photography & Content Creation – Directed and captured high-energy lifestyle and product photography, showcasing the boardshorts and jacket in authentic surf and automotive settings.
Social Media & Influencer Collaboration – Developed engaging Instagram, Facebook, and web content, leveraging Archy’s audience and industry influencers to amplify reach.
Analytics & Performance Optimization – Tracked campaign engagement, website traffic, and sales data to refine marketing efforts and maximize ROI.
By combining strategic branding, compelling visuals, and data-driven marketing, I helped ensure the Archy's Garage x Birdwell collection launch was a massive success, resonating with both hardcore surfers and classic car enthusiasts alike.