CJ Smith
San Clemente, CA
mrcjsmith.com
www.linkedin.com/in/surfsaltwater

Phone: (949) 449-4093

As a seasoned Marketing Director, Graphic Designer, and Digital Marketing Expert, I bring a wealth of experience in crafting compelling brand narratives and executing data-driven marketing strategies. My expertise encompasses creative direction, digital advertising, and brand development, enabling businesses to enhance their market presence and achieve measurable growth.

Key Skills:

  • Creative Direction: Leading multidisciplinary teams to develop innovative visual concepts that resonate with target audiences.

  • Digital Marketing: Strategizing and implementing comprehensive campaigns across platforms such as Google Ads, SEO, and social media to drive engagement and conversions.

  • Graphic Design: Proficient in Adobe Creative Suite, delivering high-quality designs for both digital and print media.

  • Web Development: Designing and optimizing user-centric websites using platforms like WordPress and Shopify.

  • Photography & Videography: Utilizing advanced equipment, including the Canon R5 and RF lenses, to create compelling visual content that enhances brand storytelling.

My approach is rooted in a deep understanding of market trends and consumer behavior, allowing me to tailor strategies that align with business objectives and drive sustainable success.

Professional Summary

Creative and results-driven Marketing Director, Graphic Designer, and Digital Marketing Expert with extensive experience in brand strategy, creative direction, and digital advertising. Proven ability to develop and execute high-performing campaigns across multiple platforms, leveraging data-driven insights to maximize ROI. Google AdWords Certified and Google Partner, managing multi-million-dollar budgets. Expertise in photography, videography, and website development. Seeking opportunities to drive impactful marketing strategies in a leadership role.

Professional Experience

Creative Joy Digital | Founder & Digital Marketing Director

San Clemente, CA | 2015 – Present

  • Lead all aspects of branding, marketing strategy, and creative execution for various clients.

  • Managed Google Ads accounts with over $1M in budgets, optimizing campaigns for maximum ROI.

  • Designed and developed high-converting websites for businesses, integrating SEO and PPC strategies.

  • Created compelling photography and video campaigns to elevate brand storytelling.

  • Implemented and optimized conversion tracking for digital marketing clients.

La Jolla Group / O’Neill – Men’s Marketing Department | Graphic Artist

Irvine, CA | 2016 – Present

  • Designed digital and print assets for O’Neill’s marketing campaigns, e-commerce, and retail promotions.

  • Developed and managed the O’Neill Amazon Storefront, ensuring a seamless shopping experience.

  • Assisted in designing and managing the O’Neill website for the Men’s Marketing Department.

  • Collaborated with photographers and videographers to produce visually compelling campaigns.

Rancho Santa Margarita Toyota | Internet Marketing Specialist

Rancho Santa Margarita, CA | 2013 – 2016

  • Developed and executed digital marketing strategies, increasing online leads and engagement.

  • Managed Google AdWords campaigns, optimizing spend and targeting to boost conversions.

  • Ensured compliance with Toyota brand standards while executing marketing initiatives.

My Autoworx | Digital Marketing & Content Director

San Clemente, CA | 2024 – Present

  • Designed and managed MyAutoWorx.com, optimizing for SEO and lead generation.

  • Created all photography and video content to enhance brand storytelling and customer engagement.

  • Managed social media strategy, increasing brand visibility and customer interaction.

Archy’s Garage | Digital Marketing & Content Manager

San Clemente, CA | 2025 – Present

  • Managed and updated ArchysGarage.com, ensuring a seamless user experience.

  • Shot and produced photography campaigns to showcase the brand’s surf and lifestyle apparel.

  • Oversaw social media marketing and engagement, growing brand awareness.

Education

Saddleback College
Architectural Major

Certifications & Awards

  • Google Partner – Managed budgets exceeding $1M for digital advertising campaigns.

  • Google AdWords Certified – Expertise in search, display, and video advertising.

  • Recognized for designing high-performing ad creatives based on analytics.

Technical Skills

  • Graphic Design: Adobe Photoshop, Illustrator, InDesign

  • Digital Marketing: Google Ads, SEO, SEM, Facebook/Instagram Ads

  • Web Development: WordPress, Shopify, HTML/CSS

  • Photography & Videography: Canon R5, RF Lenses (35mm, 50mm, 85mm, 100-200mm, 100-500mm)

  • Analytics & Reporting: Google Analytics, Meta Business Suite

  • Creative Direction: Brand strategy, campaign development, visual storytelling

Professional Affiliations

  • Member of The Pharaoh’s Classic Car Club

  • Active contributor to automotive, surf, and lifestyle brands

Portfolio & References

Portfolio: mrcjsmith.com / cjsmithphoto.com / creativejoydigital.com
References available upon request.