O'NEILL COFFEE MUGs

Concept coffee mugs I designed within Adobe Photoshop CC to be used at marketing events across the nation to help spread brand awareness for O'Neill the global brand and only for promotional purposes by O'Neill.

Art Direction / Graphic-Design: CJ Smith

O'NEILL 60 YEAR CELEBRATION PoSTER

Concept poster I designed within Adobe illustrator CC celebrating 60+ years of business. I started with a hand sketch first with Apple iPad Pro + Apple Pencil. Once the hand sketch was completed I imported the drawing into Adobe illustrator to design the final look and feel of the 60 years poster.

Art Direction / Graphic-Design: CJ Smith

JORDY SMITH OLYMPIC LOGO DESIGN

I was tasked with designing Jordy Smith’s logo on his surfboard that’s going to be used during the olympics this year. Looking forward to watching it live during the Olympics in Tokyo, Japan. This is also the first year Surfing was introduced to the Olympics.

Art Direction: Deke Angel

Graphic-Design: CJ Smith

TEAM O’NEILL VAN BRANDING

I was tasked with designing all the van wraps for O’Neill. These are company vans that drive around town making deliveries. This was part of the entirely new rebrand I designed for our entire company. This was a part of all the stationary re-brand and other items we use internally. One of the funnest projects I worked on.

Art Direction: Deke Angel

Graphic-Design: CJ Smith

O'NEILL AMAZON PRODUCT LISTINGS PAGE

Concept layouts and designs I did for O’Neill’s Amazon business account listings and store front. I was tasked with updating the product descriptions for the all new Hyperfreak Hydro boardshorts featuring the all new “NO-TIE-FLY” design. I kept the design ascetics clean and consistent with the rest of the marketing material.

Art Direction: Deke Angel

Graphic-Design: CJ Smith

O’NEILL – HAWAII LIVE LOGO

I designed the Hawaii Live logo for O’Neill to be used as a video intro for a YouTube video series focusing on the Surfing lifestyle happening on the North Shore of Oahu. The campaign uses the hashtag #HawaiiLive across YouTube and all our other Social Media channels.

Art Direction: Deke Angel

Graphic-Design: CJ Smith

O'NEILL AMAZON STOREFRONT DESIGN

Concept layouts and designs I designed for O’Neill’s Amazon Storefront. We just launched our brand new Amazon storefront and needed to get it dialed in ASAP. I came up with these web assets using Adobe InDesign within expected time frame. Timing was critical since we had to get our brand new Amazon Store Front up as soon as possible. I handled all the uploading and back end work needed to implement the design online by logging into Amazon’s backend content management system.

Art Direction: Deke Angel

Graphic-Design: CJ Smith

O'NEILL HOLIDAY 2019 Direct-to-consumer catalog

Concept layouts and designs I did for O’Neill’s direct-to-consumer catalogs that get mailed out to our customers. All the studio shots we’re done in house by our Art Director and I was tasked with designing the look and feel of the entire catalog from start to finish.

Art Direction: Deke Angel

Graphic-Design: CJ Smith

O'NEILL 2018 CAMPAIGN CONCEPT

This is one of many campaign concepts that I designed in house for a new look in 2018. The campaign concept would be used across all digital touch points as well as print advertisements.

Art Direction / Graphic-Design: CJ Smith

O'NEILL LOGO/HANG TAG DESIGNS

Concept logos I designed in Adobe illustrator CC for Spring 2019 use across various mediums including the digital space. Grit, Rugged, Timeless is the brand message for 2019.

Art Direction / Graphic-Design: CJ Smith

O'NEILL 2017 DIGITAL MARKETING CAMPAIGNS WITH SURFLINE & SURFER MAGAZINE

I designed the following digital advertising campaigns within Adobe Photoshop CC for display on SURFLINE and SURFER MAGAZINE websites. These campaigns are designed within a special photoshop template that's compatible with their websites and updated every quarter.

Art Direction: Ben Brough

Graphic-Design: CJ Smith

O'NEILL 2017 DIGITAL MARKETING CAMPAIGN ADS

I design digital display ads for O'Neill to be used across multiple online advertising channels from Google, Yahoo and Bing to (GDN) Google Display Network. These ads change art direction to match whatever season campaign is in effect at that time. Every season these are updated and redesigned and formatted in different shapes and sizes. Sometimes I design motion graphics in order to catch the online consumer's eye.

Art Direction: Ben Brough

Graphic-Design: CJ Smith

O'NEILL 2018 Technical Features Topper

I designed this technical display to be used throughout all in store displays as a topper highlighting O'Neill's newest technical board-short features. I designed a few different design variations for approval from our art director along with multiple design meetings deciding what was our best design option.

Art Direction: Ben Brough / Graphic-Design: CJ Smith

O'NEILL 2019 TRVLR SERIES BACKPACK DETAILS

I designed these product details pages to highlight the all new TRVLR series backpacks features for our sales team. Art direction was by Deke Angel who wanted me to keep the same ascetics I’ve been using throughout the entire year. Overall a really fun project to help out our sales team.

Art Direction: Deke Angel

Graphic-Design: CJ Smith

O'NEILL CORPORATE BRANDING

I designed these business cards to be used throughout the entire O’Neill organization. This was my Art Directors information for purely mock up purposes, although we all ended up using this design.

Art Direction: Deke Angel

Graphic-Design: CJ Smith

O'NEILL SPRING 2018 DIGITAL FIT GUIDES FOR MACY'S.COM

I design these digital display ads for use on Macys.com to showcase how each product fits.

Art Direction: Ben Brough

Graphic-Design: CJ Smith

O'NEILL SPRING 2018 TOWEL DESIGNS

I designed these retro inspired beach towels with Adobe illustrator CC for a special promotional campaign. Reggae was the inspiration behind these designs. The idea was to get something that would pop on the sand while it was laid out on the beach in Hawaii.

Art Direction / Graphic-Design: CJ Smith

JACK O'NEILL 2017 DIGITAL MARKETING CAMPAIGN ADS

I design digital display ads for Jack O'Neill to be used across multiple online advertising channels from Google, Yahoo and Bing to (GDN) Google Display Network. These ads change art direction to match whatever season campaign is in effect at that time. Every season these are updated and redesigned and formatted in different shapes and sizes. Sometimes I design motion graphics in order to catch the online consumer's eye.

Art Direction: Ben Brough

Graphic-Design: CJ Smith

O'NEILL Size Chart for Amazon listings

Concept I designed to help Amazon customers understand the sizing options before they make a purchase online.

Art Direction: Deke Angel

Graphic-Design: CJ Smith

O'NEILL 2016 - 2019 MACY'S IN STORE/POP

I design in-store/POP graphics for MACY'S and NORDSTROMS, one of the O'Neill brand's largest accounts. I design new layouts each season reflecting the latest campaign for that particular season. Below is our 2019 In-Store for Huntington Surf & Sport in Huntington Beach on PCH and Main Street.

Art Direction: Ben Brough & Deke Angel

Graphic-Design: CJ Smith

O'NEILL SPRING 2018 DIGITAL MARKETING CAMPAIGN CONCEPTS

Every season I design multiple design concepts in order to gain new campaign ideas to be used throughout the season. O'Neill is a global fashion brand that requires fresh new looks for each season e.g. Spring, Summer, Fall, Holiday. This spring O'Neill is trying to go for a cleaner hip look vs the tech look that the brand has used for decades.

Art Direction / Graphic-Design: CJ Smith

O'NEILL SUMMER 2018 DIGITAL MARKETING CAMPAIGN CONCEPTS

Every season I design multiple design concepts in order to gain new campaign ideas to be used throughout the season. O'Neill is a global fashion brand that requires fresh new looks for each season e.g. Spring, Summer, Fall, Holiday. This summer O'Neill is trying to go for a cleaner hip look vs the tech look that the brand has used for decades.

Art Direction / Graphic-Design: CJ Smith

O'NEILL 2019 TEAM POSTER

Every year I'm tasked with designing O'Neill's team poster that gets distributed internationally throughout the year at every major Surfing event across the globe. This is a critical piece for the team riders to sign and pass out to their fans after each surfing event.

Art Direction: Deke Angel

Graphic-Design: CJ Smith

O'NEILL CATALOG MARKETING SPREADS

I designed these marketing spreads for use inside the 2017 product catalogs to help the sales team tell the color stories. Each garment had to be cut out within Adobe Photoshop and duplicated mimicking the stacked look of multiple garments when they we’re only shot with a single garment in the photo studio. Time consuming but worth the effort in the end.

Art Direction: Ben Brough

Graphic-Design: CJ Smith

O'NEILL 2017 SALES CATALOGS

Every season I design hundreds of pages for large product catalogs show casing the latest garments for each season. Product catalogs are the lifeblood of the O'Neill brand and referred to as "The Bible" by our sales team. O'Neill is a global fashion brand that requires fresh new looks for each season e.g. Spring, Summer, Fall, Holiday. Designing the O'Neill catalog four times a year for each season requires an extensive amount of work and attention to detail and collaboration with multiple teams. I have to work with the photo department, President, VP of Sales, Art Directors, and endless meetings and edits in order to come to a final draft that is press quality and ready for professional offset printing. This design process takes months of work and long hours and nights. This is the brands most important piece of marketing aside from digital and in store/POP.

Art Direction: Ben Brough

Graphic-Design: CJ Smith

O'NEILL 2018 SALES CATALOGS

O'Neill went through a re-design across the board and all touch points including catalogs. Instead of making two separate catalogs for the sales team, we decided combine the Jack O'Neill collection into our main product catalogs. 2018 was an interesting year with a lot of brand changes. Grit, Rugged, and Timeless was the new message conveyed.

Art Direction: Ben Brough

Graphic-Design: CJ Smith

O'NEILL 2019 SALES CATALOGS

O'Neill went through a re-design across the board and all touch points including catalogs. Instead of making two separate catalogs for the sales team, we decided combine the Jack O'Neill collection into our main product catalogs. 2018 was an interesting year with a lot of brand changes. Grit, Rugged, and Timeless was the new message conveyed.

Art Direction: Deke Angel

Graphic-Design: CJ Smith

O'NEILL 2020 SALES CATALOGS

O'Neill went through a re-design across the board and all touch points including catalogs. Instead of making two separate catalogs for the sales team, we decided combine the Jack O'Neill collection into our main product catalogs. 2018 was an interesting year with a lot of brand changes. Grit, Rugged, and Timeless was the new message conveyed.

Art Direction: Deke Angel

Graphic-Design: CJ Smith

O'NEILL 2018 CATALOG CONCEPTS

Every season I design hundreds of pages for large product catalogs. I was tasked with coming up with a fresh new look for Spring 2018. This is one of many new looks.

Art Direction / Graphic-Design: CJ Smith

O'NEILL 2019 SPRING CATALOG PREVIEW

I designed the entire Spring 2019 O’Neill Catalog with the help of David Culbertson and our Art Director Deke Angel. Every SPring, Summer, Fall, and Holiday season we design the catalog for the entire O’Neill men’s clothing lineup. We typically design in a small three person team as part of the O’Neill marketing department.

Art Direction: Deke Angel

Graphic-Design: CJ Smith

O'NEILL NEWSLETTER CONCEPTS

These are some samples of various newsletter designs I came up with for a fresh new look. Grit, Rugged, Timeless was the theme and brand messages being conveyed. Once the design is complete I use Adobe Photoshop CC to slice and edit each hyperlink and add the neccessary HTML code with exported images in a web ready compressed format with attached jpeg images in a separate folder.

Art Direction / Graphic-Design: CJ Smith

O'NEILL SPRING 2019 SELL IN SHEETS

Every season I design sell in sheets for O'Neill's sales team. These are a crucial part considering it lets our retailers get their orders in early before everyone else.

Art Direction: Deke Angel

Graphic-Design: CJ Smith

SPRING 2019 CATALOG COVER CONCEPTS

I designed these catalog cover concepts as part of a brand new look and feel for the brand in spring 2019. This is one of many parts to a major re-design campaign art direction assignment. This was a fun project because I had no Art Direction and a chance to create my own unique art.

Art Direction / Graphic-Design: CJ Smith

Social Media Ads

Designed these ads for use across Instagram Feeds, Instagram Stories, and Facebook.

Art Direction: Deke Angel

Graphic-Design: CJ Smith

SPRING 2019 SALES MEETING SLIDE & PRINTED HAND OUT

I designed this slide and printed hand out for the 2019 spring sales meeting presentation focusing on the variety of T-Shirt blanks being offered in the 2019 seasons.

Art Direction: Deke Angel / Graphic-Design: CJ Smith

JACK'S SURFBOARDS WINDOW / HUNTINGTON BEACH, CA

I design the Jack's Surfboard window in Huntington Beach, CA off Main Street across from the pier every transitional season. This is the latest campaign from 2018.

Art Direction: Ben Brough / Graphic-Design: CJ Smith

RE-DESIGN OF ART REQUEST FORM

I was tasked with a re-design of our internal art request process and came up with a new interactive PDF form I designed within InDesign CC.

Art Direction: Deke Angel / Graphic-Design: CJ Smith

2018 O'NEILL BOARDSHORT HANG TAG

I was tasked with designing a brand new hang tag for the all new Hyperfreak “NO-TIE-FLY” boardshort closure system that was developed in-house by one of our designers. Final design was on reflective cardstock with a pantone black over print. This hang tag will be featured on every boardshort with the patented “NO-TIE-FLY” closer system hanging in stores throughout the world for the entire 2018-2020 season and possibly even longer. It was a great honor to be tasked with designing a hang tag that would catch a customers eye on new technology within the boardshort space. The end result was a huge success considering the boardshorts have been selling really well in store.

Art Direction: Deke Angel / Graphic-Design: CJ Smith

2018 O'NEILL SEA ODYSSEY BRANDING

I was tasked with designing a brand new campaign branding for oneillseaodyssey.org 

Art Direction: Deke Angel / Graphic-Design: CJ Smith

2019 GOOGLE DISPLAY ADS

Digital Advertisements used across Google search. The idea is to create “click” worthy visual advertisements that stand out within all the noise that’s currently online. Bright colors and strategic font placement are critical elements when you’re trying to create successful results within the visual ad click space. My digital display ads always performed well within Google Analytics. This is one of my stronger areas of design considering all my digital marketing experience over the years.

Art Direction: Deke Angel / Graphic-Design: CJ Smith

Social Media Ads

I designed these ads to be used across Google’s search. Each was used in a Google “Pay-Per-Click” campaign or through paid Social Media advertising.

Art Direction: Deke Angel / Graphic-Design: CJ Smith

*Please note all information is confidential on this webpage and not intended to be shared with anyone without my prior consent. Please consult with me prior to disclosing any information, ideas, and or concepts on this website page. Thank you!